US Mahindra Pickup Pricing: Clues from Down Under

Speculation continues on Mahindra’s US pricing strategy for the TR20 and TR40 pickups launching in February 2010. An article posted earlier this week on Australia’s The Motor Report announced the introduction of the Pik-Up to the Western Australia market with AUD pricing structure.

The Motor Report article also put together a table including the recommended retail price (plus general sales tax) for various Pik-Up configurations. We’ve taken that table and included the USD conversion. Additionally, we included a column that tacks on 25%. Consider it accounting for the Chicken Tax, shipping, emissions testing, safety testing, or anything else you like. We thought it might appear more representative of actual US sticker prices.




Along with the announcement, the article quotes Mahindra Australia CEO, Claire Tynan on safety improvements made to the Aussie pickups. The comments and improvements appear to be in response to previous ANCAP crash test reports in which the Australian Mahindra pickups didn’t fair so well. As regular readers may recall, a YouTube video of the test was removed shortly after a Mahindra Planet posted a link to it. From the description in the article, the Australian pickups now appear to have all of the same safety equipment as US versions will get in February.

Source: TheMotorReport.com