Mahindra Moves Forward: “We Have Dealers Calling Us”

Alabama-based, MontgomeryAdvertiser.com posted a report this morning after speaking with Global Vehicles USA’s Dan T. Najour (vice president of sales and marketing) and Max Butler (GV’s marketing and PR consultant) on the expected December sales date for the Indian-made, compact diesel pickup trucks.


Najour was asked if dealers were backing out of their commitment to selling the first Indian brand of light trucks and SUV’s in the United States. His response was that very few have backed out, and GV is still getting inquiries from dealers interested in carrying the Mahindra brand despite launch delays and pending lawsuits.

MontgomeryAdvisor was unable to contact Birmingham-based Mahindra dealer, Serra Automotive Group (one of the first dealerships in the country to publicly acknowledge their connection with Mahindra) and noted that their website (serraautomotive.com) was no longer operational. However, Serra’s Chevrolet website does still appear to be active and they are still listed as a dealer on the Mahindra NA dealer map.

The outlook for a December 2010 launch of the low-to-mid $20,000 compact pickups is still optimistic. Let’s hope it happens this time around.

Sources: As Hyperlinked