Mahindra Press Release Full of Holes

Mahindra & Mahindra Ltd hastily issued a press release on Saturday in response to the Mahindra Planet post from Thursday regarding the possible assembly of Mahindra pickup trucks in a Navistar-owned facility in Alabama.  Interestingly, Mahindra is falsely stating that MP believes that Navistar will be producing Mahindra TR20 and TR40 pickups.  It is MP’s understanding that Mahindra will produce these vehicles (build all components in India) and that Navistar will be the assembly partner and possible distributor for Mahindra vehicles in the USA.  This would be a partnership similar to the one Mahindra established in Brazil in 2008.  Brazilian company, Bramont, assembles and sells Mahindra pickups exclusively for the Brazil market. Mahindra produces the vehicles, Bramont assembles and distributes them. Read this article: Indian Mahindra Starts Production in Brazil

Never mind the fact that Mahindra also purposely accidentally misspelled the names of it’s own pickups as "T20 and T40", or that Navistar will not confirm or deny that they are involved in this project.  Very strange don’t you think?  Here is the Mahindra press release:

MUMBAI, India, December 17, 2011 /PRNewswire via COMTEX/ -- "There have been reports in certain quarters of media and online space stating that Navistar USA will produce Mahindra's T20 and T40 pick ups in Alabama, USA in 2012, which are completely baseless & incorrect. If & when there are any material developments, Mahindra & Mahindra Limited will communicate them directly and transparently."

Sources: As hyperlinked